Perth and Kinross area is located at the heart of Scotland. It is an area of outstanding beauty. Visitors and residents can enjoy the magnificent highland and lowland landscapes and related outdoor activities such as water rafting, angling, walking or golfing, including at the world famous Gleneagles golf course. They can also enjoy our local food markets and our local original products. The area is characterised by a diverse mix of rural and urban communities from the main population centre of Perth to rural towns and villages. While unemployment is low and the economy continues to grow, there are identifiable areas of poverty within some urban communities in addition to particular challenges linked to the remoteness of some of our rural areas including isolation, low pay and reliance on seasonal jobs. The Council is working with its partners to ensure a prosperous, sustainable and inclusive economy by, in particular, diversifying the economic base to improve the quality and range of employment opportunities.